https://www.ellistuhler.com/home daily 0.75 2021-05-28 https://www.ellistuhler.com/about daily 1.0 2025-10-31 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/52937b6a-cea3-4504-987c-5b14460897b6/Rudy_Foto-15+%281%29.jpg About - Elli Stühler is a words person. A strategic wordsmith and a word-wise strategist. A bit like ChatGPT in that she’s ready for anything, only easier to prompt, runs on less energy and won’t hallucinate on the job (and that’s a promise). https://www.ellistuhler.com/contact-me daily 0.75 2025-09-09 https://www.ellistuhler.com/writing daily 0.75 2025-09-15 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1756987362869-NXKYQ25D26WAHRJCYLHO/POPOLI-PNG.004.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/bfe540cf-8338-4388-8833-64b5999e1a69/POPOLI-PNG.004.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/be85e001-f527-4abc-a82e-4fdf2d9ed104/POPOLI-PNG.007.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/cd4073f7-c0bb-4fe1-bc8b-a9b6e170cc63/Screenshot-2024-06-25-at-17.27.08.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/34196550-cb11-4a7c-ade2-289c6c5baecc/Screenshot-2024-06-25-at-17.27.08.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/9d4de499-c5c5-4f41-ab9c-553b21817f23/Full-billboard.jpeg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/be3d23ff-0cc2-4975-bf85-f18f9b1309f4/Screenshot-2024-06-25-at-17.27.08.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/32412ecc-733d-4b5d-842e-9dc5a509dc59/Screenshot-2024-06-25-at-17.27.08.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/ca90e33f-90c0-4b89-946e-376d809813e3/Screenshot+2025-09-04+at+21.23.27.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/a3986f75-245b-442c-8faa-dfdea9845d42/DH-DIR18-04-Making-of-The-Comodo-02.jpg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/358849ec-7755-49d5-b6db-41f7c9d1b1ed/DH-DIR18-04-Making-of-The-Comodo-01.jpg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/a8f4047d-eed9-40d7-aaeb-53fc2bc3e1e5/1+DIR18-Promo-Key-Visual-01.jpg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/58854479-7fc9-46f6-82eb-565ae4f5bbab/Made_Thought_Newspaper_230606_OS_FINAL_VERSION_3+%28dragged%29+3.jpg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/d048aa87-09f5-4ffa-bbe3-c058245838e9/Made_Thought_Newspaper_230606_OS_FINAL_VERSION_3+%28dragged%29+2.jpg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/0f527917-fbf2-45a2-8d7a-04a0b1557d01/Made_Thought_Newspaper_230606_OS_FINAL_VERSION_3+2+%28dragged%29.jpg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/ac6cbe77-48e4-44f9-b45a-42b6b6bd85db/Screenshot+2025-09-04+at+14.19.22.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/98ba73a9-f9c5-4336-aad5-d11cbc3583fc/WhatsApp+Image+2025-09-15+at+15.30.56.jpeg https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/fa4b223d-f385-4c1d-93a2-1a022db05338/image+%286%29.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/35104082-7641-42ab-98f7-29ebb49f0f67/image+%283%29.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/06de91ff-f9d8-4f29-9b3b-d6bc837f64be/Screenshot+2025-09-12+at+10.31.03.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/a2966778-0001-4cdf-b2b5-b416381bfdb3/image+%282%29.png https://www.ellistuhler.com/publishing daily 0.75 2025-09-18 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/49b6b728-67ab-4088-870d-788d622ae7e6/DNCO-StraightForward-CS-4_WEB.jpg Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1b7fb63b-fc58-448a-a882-c34cc5b775fd/Screenshot+2025-09-12+at+14.47.20.png Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/493a2387-bb51-4457-bc02-6e29fbf68f34/RootsAndWings_pp.264-265_2000x.webp Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/81f33aa0-c34d-413c-a450-6cfb7a857587/db128c2df3b1f9e76407775117b8c481510ec161-1500x2000.webp Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/3fdd8dec-cb02-45f5-9bce-b8742db1b08f/p.71_PhotoAxelBozier_EpicTrainJourneys_gestalten2021_2000x.webp Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/c7f10ccb-89fc-4236-865a-e6f8520944e3/Indoek-Surf-Shacks-Vol-2-Matt-Titone-Book-1.webp Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/376520b4-16ce-4801-94b4-e8d686307770/FotoVictoriaAguirre_MittelmeerModerne_gestalten2019_jpg_2000x.webp Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/560e4008-6644-443a-a6dd-d931e27acb0d/Otl-Hero2.jpg Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/60925b98-01b3-4838-bed7-0ef7c222b465/dreamscapes-artificial-architecture-book-gestalten-editors-pick-elli-stuhler-sq-5-852x852.webp Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/3d45b585-4ee1-4bc4-85e4-e757ce935fec/RBM_web_banner.jpg Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/99d34dd4-e5d6-4572-9206-2d0190a0c88d/Place-Press_Know-Your-Place_Covers_v2.jpg Publishing https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/d1f552c6-1f07-4e34-ba04-d44a9c16b7a2/G2pYr2x6E8ERyGihivYghh-1600-80.jpg.webp Publishing https://www.ellistuhler.com/work daily 0.75 2023-05-16 https://www.ellistuhler.com/work/aisha-baker monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1633420062277-0CX16F769P5IIJ8QIAXN/AISHA+BAKER_09_v2_LR.jpg Books - Commercial: Jewelry fit for a fairy tale - Mirror, Mirror Aisha Baker is a luxury jewelry brand underpinned its founder’s fascination with fantasy and fairytales. London creative agency Apropos, who worked with Aisha Baker on the brand identity and art direction, invited me to craft a name and narrative for each piece in the launch collection. I’ve worked with the brand several times since then, coming up with names and product narratives for all subsequent collections. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1633420417609-BEVZN0SU6TPFAJRXPQ8B/AISHA+BAKER_01_v2_LR.jpg Books - Commercial: Jewelry fit for a fairy tale Art direction by Apropos https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631120766672-S1FX4XCXQ39Q7JS0545C/Screen+Shot+2021-09-08+at+19.03.44.png Books - Commercial: Jewelry fit for a fairy tale Collection narrative, excerpt from look book. Design and art direction by Apropos. Read the full text here. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1633420519802-KPLVH5MTHDPM4IF3OXTP/AISHA+BAKER_05_v3_LR.jpg Books - Commercial: Jewelry fit for a fairy tale Art direction by Apropos https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631120885530-5X28HJSNTUDKR4S077JR/Screen+Shot+2021-09-08+at+19.07.46.png Books - Commercial: Jewelry fit for a fairy tale Collection narrative, excerpt from look book. Design and art direction by Apropos. Read the full piece here. https://www.ellistuhler.com/work/new-mediterranean monthly 0.5 2021-10-21 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631121430049-XXM0O66GLUS6Q573SHUT/TheNewMediterranean_gestalten_book_mediterranean_design_interior_inside06_2000x.png Books - Editorial: The New Mediterranean, gestalten - The New Mediterranean I wrote all long-form texts for this sumptuous book of sun-kissed interiors. All profiles and features are the result of extensive research into the designers and architects who embody the modern Mediterranean mood. Profile subjects include Laurence Leenaert about her brand LRNCE, Andrew Trotter on Openhouse and the Masseria Moroseta and the wonderful designer Serge Castella about his charmed Catalonian life. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631122739449-AN2CNU95YST2B8XUZCLY/Screen+Shot+2021-09-08+at+19.38.26.png Books - Editorial: The New Mediterranean, gestalten Writing sample: Read the Introduction to The New Mediterranean https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631128285716-FQYPXKAJVE31GP1CQ131/Screen+Shot+2021-09-08+at+21.10.51.png Books - Editorial: The New Mediterranean, gestalten Writing sample: The Athens studio defining the Greek island aesthetic https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631129376024-VXN0X4MYM9R0LEP3TCSY/FotoPabloZamora_MittelmeerModerne_gestalten2019_2000x.jpg Books - Editorial: The New Mediterranean, gestalten - Make it stand out Image via gestalten https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631129015153-3H9LD32W7IWT7KU450U7/Cover_EN_MEDIMO_050819.jpg Books - Editorial: The New Mediterranean, gestalten https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631130037471-6WDZW4PM829XAPWPB07U/The_New_Mediterranean_StairsKopie_2000x.jpg Books - Editorial: The New Mediterranean, gestalten Image via gestalten https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631129909825-XMEQYBI5P6P1QTGZFT8G/TheNewMediterranean_M_2000x.jpg Books - Editorial: The New Mediterranean, gestalten Image via gestalten https://www.ellistuhler.com/work/city-identities monthly 0.5 2021-09-07 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631033065768-PQMTBOK00J62NOSNPLY2/01.jpg Books - Exhibition & Editorial: City Identities - City Identities Whether it’s to attract tourism, foreign investment or simply civic pride, cities increasingly must vie for attention in the same way brands do. As editor of Place Press and part of the team at dn&co, I co-curated an exhibition that brought together provoking examples from around the world to delve into the process of distilling an entire city into a single marque. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631090749081-GX8I5BYRASJP3PBHAKAQ/Screen+Shot+2021-09-08+at+10.45.32.png Books - Exhibition & Editorial: City Identities Image via Place Press https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631090992930-DGVGW0VN6VSYYUWMET3Z/Screen+Shot+2021-09-08+at+09.07.41.png Books - Exhibition & Editorial: City Identities Image via Place Press https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1632326932645-D8Z9W8RBA2JDBZ7DE8IR/Screen%2BShot%2B2021-09-08%2Bat%2B09.15.07.jpg Books - Exhibition & Editorial: City Identities Writing sample: Read the exhibition essays here https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631085772358-MLVA2QW5XLVCICI3J2LM/Screen+Shot+2021-09-08+at+09.22.30.png Books - Exhibition & Editorial: City Identities Image via Place Press https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631085706451-NN3O8A5CX2PE1ZRQ8VAO/Screen+Shot+2021-09-08+at+09.21.29.png Books - Exhibition & Editorial: City Identities Image via Place Press https://www.ellistuhler.com/work/hyundai-book-gestalten monthly 0.5 2021-09-17 https://www.ellistuhler.com/work/commercial-xeros monthly 0.5 2023-04-25 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/f5f592b8-9d4e-4b72-97c7-7054bdab64a9/Screenshot+2023-02-17+at+14.16.18.png Books - Tone of Voice: Xeros - Xeros Domestic washing machines use about 20 billion cubic metres of water every year. That’s 8000 Olympic swimming pools, down the drain. Xeros is a UK-based innovation lab specialising in resource conservation. Their benchmark products: interventions to make domestic and industrial clothes washing less water intensive and less polluting. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1baf6a8f-803b-42e7-b69a-bdc2e1748ad6/Screenshot+2023-02-17+at+14.53.43.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/b87f99e7-ad4b-4f7d-89b5-a2c096578c32/Screenshot+2023-02-17+at+14.49.41.png https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/20ee0cd4-ce41-4b4b-8ca3-2cb9967679fb/Screenshot+2023-02-17+at+14.55.14.png https://www.ellistuhler.com/work/louvre-abu-dhabi monthly 0.5 2023-04-25 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1633602285845-8XXELECY9RQ2OCS2217Y/DSCF9724_51m_xl.jpg Books - Tone of Voice: Louvre Abu Dhabi - Louvre Abu Dhabi I was invited to work with the creative team at Wiedemann Lampe to define the tone of voice for the new Louvre Abu Dhabi. After the team completed an extensive workshop with the senior leadership to uncover the brand personality, I translated the workshop’s findings into an actionable tone of voice that will be applied across touchpoints and multiple languages. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1633602419986-880BTC6AWZH4IEI4566G/Louvre+Abu+Dhabi+-+Photography+Roland+Halbe.jpg Books - Tone of Voice: Louvre Abu Dhabi Louvre Abu Dhabi - Photography Roland Halbe Above image: Louvre Abu Dhabiís plaza © Louvre Abu Dhabi, Photography: Mohamed Somji https://www.ellistuhler.com/work/ideal-city monthly 0.5 2021-09-07 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631130842556-R3LT1DD0T3UL6BPGRDB7/HeroImage2_SPACE10-TheIdealCity-PhotobyAnne-SophieRosenvinge-08286-Web_1_2000x.jpg Books - Editorial: The Ideal City, gestalten & SPACE10 - The Ideal City I edited The Ideal City, a collaboration with IKEA's Copenhagen-based research and design lab, SPACE10, while working at gestalten. It combines essays, best practices and interviews with global thought leaders, including Jan Gehl, Bjarke Ingels, Yasmeen Lari and more. From unconventional street furniture to new approaches to policing in Indigenous communities, this book explores the many elements that could make up an ideal city. This book came about from a growing appetite to create a publication that addresses the many challenges that our cities are facing. It’s almost impossible to read the news without feeling some sense of existential dread. We wanted a book that explores the flip-side, meeting some of the change-makers who are addressing these challenges head-on. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631131814917-BJCZ7I4OZ31DM6SWXVV1/image-asset.jpeg Books - Editorial: The Ideal City, gestalten & SPACE10 Image via gestalten https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631131734833-GCB98JKH30XHHB35B2TE/The_Ideal_City_Space10_ATMASOM_c2_20200507_092411_ATMASOM_c2_20191119_045944_Dandaji_Market_____atelier_masomi___photocred_MauriceAscani_DSC3444_2000x.jpg Books - Editorial: The Ideal City, gestalten & SPACE10 Image via gestalten https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631132126495-MKBPXB0OFLVHLCL81K29/p.190_EVAStudio_PhotoGianlucaStefani_TheIdealCity_gestalten2021_1_2000x.jpg Books - Editorial: The Ideal City, gestalten & SPACE10 - "Every week, 1.5 million people move into urban areas worldwide in search of opportunities and a better life. What kind of home do we want to create for humanity? This question has never been more urgent." Read the book’s introduction here. Written by Stephanie Wade. https://www.ellistuhler.com/work/dreamscapes-gestalten monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631168647759-FO72MMAGYE8RJG3CBM46/ANSINGER_SP_PoufImage_2_v02_HR_2000x.png Books - Editorial: Dreamscapes, gestalten - Dreamscapes & Artificial Architecture Digital renderings have long served architects and interior designers to help visualize spaces before the building begins. But a new generation of digital artists are taking this craft a step further to create otherworldly scenes that can’t, and won’t, ever be built. As co-editor of this book, I curated a series of digital artists whose fantastical visions combine desolate landscapes with peculiar interiors and impossible architecture, and worked with the writers and designers to bring this book to life. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631170583648-9F8HREW9OBF2LPHJRIE6/dreamscapes-artificial-architecture-book-gestalten-editors-pick-elli-stuhler-sq-5-852x852.jpg Books - Editorial: Dreamscapes, gestalten - Make it stand out Paul Milinksi, gestalten 2020 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631169609809-3VVIW3DYBD0YKZ7H0DZQ/dreamscapes-artificial-architecture-book-gestalten-editors-pick-elli-stuhler-hero-1-1704x959.jpg Books - Editorial: Dreamscapes, gestalten Paul Milinksi, gestalten 2020 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631170669816-3RK7VHRF8XZ8BHGXR8XY/Dreamscapes_Cover_gestalten2020.jpg Books - Editorial: Dreamscapes, gestalten - Make it stand out Dreamscapes and Artificial Architecture, gestalten 2020 Read the introduction here. Written by Rosie Flanagan. https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631169524978-YNMYJIYCEANAG0JJLI44/Dreamscapes_CRILEDIO_c1_20191116_061742_Cristina_Lello___Teorema_03_2000x.jpg Books - Editorial: Dreamscapes, gestalten Cristina Lello, gestalten 2020 https://images.squarespace-cdn.com/content/v1/60886c301dc04e2728a6a93e/1631170491361-9OQNIDTS323QKPPP8AU3/p173_byAlexisChristodoulou%2CDreamscapes%2Cgestalten2020.jpg Books - Editorial: Dreamscapes, gestalten - Make it stand out Alexis Christodoulou, gestalten 2020 https://www.ellistuhler.com/work/video-grohe-a-drop-of monthly 0.5 2023-04-25