A non-exhaustive collection of work
Opinionated olive oil, women’s reproductive rights, a Design Hotel in a Wes Anderson wonderland, naming a spa, cute little emails, etc.
Popoli
Messaging and copy development for a contemporary, family-run olive oil brand.
MSI
Out-of-home, print, and digital campaigns crafted for women’s reproductive health charity MSI. The first example was launched in 2024, a year when more than 4 billion people went to the polls and reproductive rights worldwide stood on a knife edge.
Below, we question the very idea of progress – and how reproductive rights aren’t part of the story.
Operator
A quick and snappy launch announcement for sales platform, Operator, in collaboration with Studio Freight.
Maybourne Hotels
Maybourne own some of the world’s most luxurious hotels, Claridges and Connnaught to name two.
I was invited to craft a new brand name for their spa offering. The result is a play on words like surrender and serenity – an encapsulation of the experience in both story and sound.
Design Hotels
A long-form design story about the new Comodo Hotel in the historic spa town of Bad Gastein.
Made Thought
The London and New York-based creative studio and long-time collaborators brought me in as commissioning editor to shape the editorial direction of a new print piece. The intent: to impart wisdom, spotlight projects and spark new partnerships.
Beltline Yards
Beltline Yards reimagines a neighbourhood in Toronto based on three core tenets: a linear park, light industry and European-style public space. For a dense city like Toronto, it’s a big deal.
The team at Public Address invited me to dive headfirst into this project. For the website, I interview architects and designers and tell the story of a new place rooted in the untold story of Toronto’s Beltline.
String Ting
Beloved by K-pop stars the Financial Times and Justin Bieber, String Ting is a London-based accessories brand specialising in brightly beaded phone charms.
Working directly with the founder, I wrote a series of website texts to tell the story of Ting. The emails, written to brighten up inboxes around the world, are an exercise in less being more – less words, more cuteness, that is.
